Corporate events & experiences · Bay Area & Monterey
Extraordinary experiences. Thoughtfully produced.
From intimate team workshops to large-scale corporate celebrations, Good Roots designs, produces and manages experiences that bring people together. Creative in vision, seamless in execution, and built around your team.
Trusted by teams at
250+
events produced last year
150K+
guests served last year
50+
experiences to choose from
500+
local vendor partners
Full-service corporate events
Workplace experiences your people actually show up for.
From a 50-person workshop to a 10,000-guest festival, one team handles it all.
Intimate experiences
Workshops, tastings and team gatherings.
50–500 guests
Large-scale celebrations
Festivals, holiday parties and company-wide events.
500–10,000 guests
Ongoing programming
Recurring markets and year-round employee experiences.
See our community markets →Weekly, monthly or seasonal
Custom productions
Fully designed and produced events, from concept to completion.
Concept to completion
Boutique in approach. Big in capability.
Big ideas. Thoughtful details. Experiences that bring people together.
- Creative direction
- Vendor management
- Staffing
- Logistics
- Production
- On-site execution
How it works
One email. We handle the rest.
01
Tell us the occasion
Date, headcount, location and overall budget. Within 48 hours we connect with you to talk through your goals, then build a proposal around them.
02
We design and produce it
Creative direction, vendors, staffing, logistics and production, with a dedicated producer and an on-site lead.
03
Your team shows up
We set up, run the experience and leave the space clean.
Featured work
Concours for a Cause · Monterey Car Week
A free community car show we create and produce every year during Monterey Car Week, raising money for local nonprofits. It fills 13 city blocks in the heart of Carmel-by-the-Sea and is among the largest community events the town has ever hosted.
10,000
attendees
250+
cars on display
$50K+
donated to local nonprofits
Signature productions
Carmel Culinary Week
A week of chef-driven events across Carmel-by-the-Sea, produced by Good Roots for Visit Carmel: street-long dinners, plaza parties and seaside soirées with more than 50 restaurant, winery and vendor partners.
Watch the video ↗
Watch the video ↗
Watch the video ↗
Watch the video ↗
Why workplace teams book us again
Campus-ready
Backed by $5M+ in liability coverage and already badged at several major tech campuses.
Vetted, briefed staff
Screened, background-checked event pros, led on site by an experienced lead.
Local and sustainable
Farmers, makers and artists from the markets we run, with low-waste materials.
Built for recurring programs
Quarterly calendars for amenities and workplace teams, with one point of contact.
What clients say
In their words
“One of the things that sets them apart is their dedication to using local vendors, which not only supports the local community but also adds an authentic touch to each event. Furthermore, they always manage to come up with new concepts that align with current industry trends, ensuring that each event is fresh and memorable.”
“There is a specific “magic” that follows the Good Roots team. I am constantly amazed by your ability to think of every single detail, ask the right questions before I even think of them, and create these truly special experiences for our employees.”
“Thank you so much for the flawless event and all the effort and preparation leading up to it! So many people came up to me and the vendors saying that the event team really stepped it up multiple notches since last year.”
“Your professionalism, creativity, and positive energy made the entire process stress-free and enjoyable. We felt confident and supported every step of the way, knowing we were in the best hands.”
Planning something for your team?
Tell us the date and headcount, and we'll reach out within 48 hours to talk it through.